(Here a unicorn is a technology startup which is privately owned and worth a billion dollars or more.) The punchline To create massive value…
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Book Summary
Stop dumb mistakes
The punchline * Use checklists to make complicated work easier and more reliable. They can make a huge difference, even for highly skilled professionals.…
News
Back from the dead
I’m not just a marketing guy anymore. Now I’m also opinionated about software. I used to be a marketing consultant, but now I’ve been…
Adventure
Mount Ngauruhoe and Tongariro on a Bad Day
When I say bad day, I mean the weather was foul. The volcanoes didn’t erupt like they have twice since we were up there in February. The Tongariro…
New Zealand
The Olympic Medal Table That Matters
New Zealand had a hugely successful Olympic campaign with six golds, three silvers and five bronzes. That put us fifteenth on the traditional medal table. But…
Adventure
Book Review: New Boots in New Zealand
Nine Great Walks, three islands & one tramping virgin. Gillian Orrell, who’d never done any tramping, left her London job to fly to New…
Adventure
To the Top of Mount Ruapehu
Climbing Ruapehu has been a goal of mine for so long. When I was a little kid I remember looking up from my toboggan (on…
Marketing Review
Marketing Review: Guardian, Three Little Pigs
Two weeks ago the Guardian (UK newspaper) released a new ad (video below) that explores how the paper would cover the story of the…
News
Refresh in Progress
This poor neglected blog has been a bit of a sad story up till now, but I’m in the process of giving it a…
New Zealand
The All Blacks are Champions
I love this video, it captures the tension and excitement of the nation…