I’m not just a marketing guy anymore. Now I’m also opinionated about software.
I used to be a marketing consultant, but now I’ve been and got a degree in computer science. On this blog I plan to talk about developing software and getting customers to pay for it. I very much a junior developer (with plenty of embarrassingly dumb questions), but I also have plenty of years becoming opinionated about UX and I’m experienced in business.
I’ve had times where I’ve blogged consistently (obviously not on this site), but mostly I’ve planned to be consistent in the future. Hopefully, this is that future.
When I say bad day, I mean the weather was foul. The volcanoes didn’t erupt like they have twice since we were up there in February.
The Tongariro Crossing is a 20 km track through the volcanoes. We went down planning to do it and climb the two mountains on the same day.
It’s supposed to be some of the most stunning scenery, so we went down with a perfect weather forecast. We then spent a couple of days at the camp site in miserable weather, and then decided to do it anyway.
Nine Great Walks, three islands & one tramping virgin.
Gillian Orrell, who’d never done any tramping, left her London job to fly to New Zealand and tramp the Nine Great Walks. Normally if I’m going to read an adventure book it’s going to be something pretty intrepid. Not a book about tramping in my own country.
The Great Walks are nine walks (one of them is actually a river trip) that the Department of Conservation has designated as the premiere walks in New Zealand. As such they are better up kept, but also busier.
As Kiwis we always seem desperate to hear what travellers think of us. We ask people as soon as they arrive here what they think of the scenery. This book is a bit of national ego boost as Gillian is in love with our scenery. She does a great job describing the views. (The personalities of the people she meets also shine through, that said some Kiwis can be pretty crude!)
The main benefit I got out of the book is it helped me prioritise which tracks I want to do. The DOC descriptions don’t tell you that much. This book lets you in on all the highs and lows before you go.
Two weeks ago the Guardian (UK newspaper) released a new ad (video below) that explores how the paper would cover the story of the three little pigs.
So far it’s picked up a decent 700,000 views on YouTube.
PR Verdict, didn’t like the ad giving it a rating of “C” and saying the puzzling ad jettisons the newspaper’s vital credibility in favour of a nursery rhyme.
I disagree. The three little pigs is a great theme that grabs attention and encourages sharing. If the ad had been about a real issue (life the financial crisis) no one would have shared it. It’s also very well made, so the quality helps too.
More importantly it delivers its message. While the old print media is still struggling to find its place in the 21st century, this ad delivers the message that the Guardian is more than just an old paper and is adapting to new media, as well as being at the cutting edge.
This ad might make sense for a large company like the Guardian, but would probably be less suitable for a local business. If a small business were to attempt something like this I would recommend a stronger call to action at the end, and a clearer emphasising of the main message.